Smartphones and Women

I read an interesting article in the NY Times today about women and smartphones. According to the article the number of women using smartphones in the last year more than doubled. (NY Times). This wasn't suprising to me. Nowadays, women are just as tech savvy as men. They are regularly visiting websites, like CNET, Gizmodo, and Engagdet, that focus on gadgets and technology. And now, there are even gadget and technology sites, such as Popgadget, that are geared towards women. My female friends and I research tech products to death before purchasing. We get just as excited as men about groundbreaking technologies and new products on the market. And, as the article said we care about design. The women I know detest bulky gadgets. We don't need any extra load to haul around in our handbags. Thus, the all in one features of smartphones are particularly appealing to women. But, it's very important to us that all the features work equally well. I don't want a smartphone that has great reception, but, slow loading web pages, or weak pda functionality. Smartphones make great gifts for women. Giving a woman a smartphone as a gift is not in the same league as giving a household appliance. So, you don't have to hesitate anymore before purchasing a smartphone for a woman. But, before you do there are a few questions you should ask.


1. First, what is more important to her - design, features, or both? Some women appreciate colorful, glammed up phones, some want a sleek cool design, some want cutting edge features, while others want a combination of design and features.

2. What types of phones has she previously used? Are they simpler to use or do they have every feature in book? You don't want to get an entry level phone for an advanced user or vice- versa. There are phones on the market for every level.

3. How will she use it? Will she use it primarily to make calls, to text, to access the web and email, or for planning and scheduling? Obviously some phones are better suited for certain purposes.


Once you've answered these questions you'll have no problem finding the right smartphone.